Vital Essentials

We are Vital Essentials

There’s a lot of misinformation out there, so let us set the record straight. Pets. Need. Protein. And we’ll go a step further—not just a little protein, a lot of protein. Because a premium protein diet IS a balanced diet.

Oh, and one more thing... only the best protein will do.

Dog and cat owners want food that delivers more energetic playtimes, healthier skin, shinier coats, stronger teeth, and poops that prove good food is essential for a healthy gut.

We promise to source whole-animal, butcher cut protein. We’re going to freeze it at the peak of freshness. And then, we’re going to make food that your pet deserves—the quality of a raw diet in the form of treats, toppers, meals, and snacks.

Leave behind pet food that’s over-processed, overrated, and frankly overmatched when it comes to nutrients and enzymes. Give your pets butcher cut protein.